Who's THE Most Important Customer in Your Business?

As promised I'm back with the first installment of my seven part series on how to dominate your market place no matter what business you are in. Most of these tips aren't earth shattering new techniques. Hopefully you know all of them but as with most things you learn you must implement them in to your business, especially with the so called "Recession" upon us. All of these "tips" are easy to implement and have been proven time and time again. The best part is you can implement this immediately and see immediate results.

This first tip gets overlooked often by too many companies no matter the size, big and small. Luckily, this principle can have a HUGE return on the little time required to invest in it.

Maybe you know this already and have choosen to ignore it, but it costs you exponentially more money to attract a new customer than you would trying to convince someone that's already a customer to use your service again. In fact its 20x's more!

Wouldn't you say your existing customer base is the MOST IMPORTANT assest in your business?!!?

Its not your hard working staff, your newest high tech equipment, or anything else you have in your business. Its your list of people who have previously done business with you. NOTHING else is as important to you as that.

Regrettably, most businesses don't do nearly as well as they should because they focus all their resources on trying to entince new customers to try their services instead of trying to sell more to their existing customers.

Now, I'm not saying you should not be out looking for new customers, but that once they are your customer, you need to do ANYTHING you can to keep them as a customer and continue to sell to them again and again and again.

Well, what can you do to maximize your relationship with current customers?

First and foremost, you need to make sure you are providing good service or a good product. Undoubtedly, doing a poor job with both of these will have customers leaving you left and right. Not only are you losing them as a customer with future business but you are losing the valuable refferals you could have gained.

Second way to lock them in and to get more money is by creating packages of services or goods. Offering different levels of service or putting mutiple items together will create larger transactions but can also keep a customer for a longer period of time.

An easy way is to put your items or services into a good, better, best package obviously with prices to correspond.

Wow! I'm getting kind of hungry and I haven't even made it 3/4 of the way with this one tip! I'm going to go eat and shower and will try to wrap this up on Saturday. If you haven't already, make sure to subscribe to my blog because I will be giving away a lot more FREE content on how to Dominate Your Marketplace No Matter what Business you are in. Until next time.

John Barry
The Marketing Guy
http://www.ontargetprofits.com

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